Bigsize

Album der Woche

The Chemical Brothers
Born In The Echoes

Eine Alternative zur Label-Industrie?

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Eine Alternative zur Label-Industrie?

Eine Alternative zur Label-Industrie?

SellaBand

"With a little help from my fans" Die Idee zunächst Marillion 1997, als sie ihre Fans aufriefen, sie bei der anstehenden Tournee monetär zu unterstützen, dass diese überhaupt stattfinden konnte. Das Konzept funktionierte und seitdem finanziert die Band ihre Aufnahmen durch Vorabverkäufe ihrer CDs und inspirierte dabei unter anderem die Einstürzenden Neubauten, ganz ähnlich zu agieren. Grund genug, dieses Modell zu übertragen.

 

Das Modell der Finanzierung wurde von Sellaband aufgegriffen und erweitert. Seit August 2006 wird das sogenannte Musik-Crowdfunding professionell über die Online-Plattform abgewickelt und internationale Band erhalten so die Möglichkeit, CDs, Videos und Touren zu finanzieren, ohne hierbei die Rechte an den Songs zu verlieren und Fans können die Bands mit dem Kauf von Parts unterstützen. Je nach Künstler und Abmachungen, die auf den jeweiligen Seiten der vorgestellten Künstler beschrieben sind, erhält der "Believer" (der Investor) einen festgelegten Gegenwert. Die Größe einer Investition ist jedoch begrenzt - erneut individuell von der Band gesteuert.

Das Credo von Sellaband ist es, Künstler unabhängig von einer Plattenfirma aufzubauen. "Die "Wir wissen, was du hören willst"-Einstellung der Musikindustrie hat sich überholt. Heute suchen die Konsumenten nach Nähe zum Künstler und anderen Fans. SellaBand ist die Antwort auf diese Entwicklung: Die Online-Plattform ermöglicht eine enge Verbindung von Fan und Künstler. Mit SellaBand werden Alben durch das Vorab-Investment kostendeckend veröffentlicht, was finanzielle Risiken ausschließt bzw. minimiert. Zudem gibt die traditionelle Musikindustrie immer weniger Geld aus, um Musiker aufzubauen und zu promoten. Dieses reduzierte Budget fließt meist nur in bereits etablierte Künstler. Newcomer haben somit kaum noch Chancen, ein Album über die klassischen Wege zu realisieren. Es war noch nie so schwierig wie heute, einen Plattenvertrag zu bekommen. Ob Newcomer oder etabliert – bei SellaBand haben alle Musiker die Chance, mit dem Support ihrer Fans Projekte umzusetzen und ihre Träume zu verwirklichen."

Derzeit sind unter anderem zwei Bands, die gerade an der Verwirklichung ihrer Träume einer Veröffentlichung auf Believerfang gehen. Mittekill (Electro, Synthie Pop) und Pitchtuner (Electro-Rock), beide aus Berlin, haben innerhalb einer relativ kurzen Periode einen hohen "Fund" erspielt, so dass eine Produktion immer wahrscheinlicher zu werden scheint. Wer an einer Untersützung dieser oder anderer Bands interessiert ist, geht übrigens kein Risiko ein. Sollte das Funding-Ziel des Acts nicht erreicht werden, werden getätigte Zahlungen rücküberwiesen.

 

Skyscraper